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Michael Royf
Co-Founder & CTO, AutoDS
Coding since 13. Co-founded AutoDS, the dropshipping automation platform used by 1.8M+ sellers — acquired by Fiverr in 2024. Still shipping.
Meet Michael →royf.com · Tel Aviv
The Royf Family
Two builders, one very good dog, and a family name that means healer. This is home base for what we make, who we are, and where we come from.
The people
What we build
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Sara Royf
LinkedIn Coach & Consultant
Teaches consultants and service businesses to win clients on LinkedIn through real relationships — no ads, no cold pitching. Creator of Leads on LinkedIn.
Meet Sara →“Royf” comes to us through Yiddish from the Hebrew רופא — rofe, “healer.” Somewhere back down the line, our family fixed people. These days we mostly fix software and sales funnels, but we like to think the instinct is the same. — The name behind the domain
The tree
Every family is a long story
The newest chapter arrived in December 2024. The older chapters are still being gathered — that's half the point of this site.