Co-Founder & CTO, AutoDS
Michael Royf
I've been writing code since I was 13. I co-founded AutoDS to automate the boring parts of e-commerce — today more than 1.8 million sellers run their stores on it, and in 2024 it was acquired by Fiverr.
E-commerce
Automation is the whole game
Dropshipping and online selling are drowning in repetitive work: sourcing products, syncing prices and stock, fulfilling orders, handling tracking numbers. At AutoDS we built the engine that does all of it automatically, so a single seller can run a store that used to take a team.
That's the part of e-commerce I care about most — not the hype, but the infrastructure. The systems that quietly move millions of products so real people can build real businesses on top of them.
The road here
Career timeline
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2024
AutoDS acquired by Fiverr
Fiverr acquired AutoDS to deepen its e-commerce offering. AutoDS continues to operate independently — and I'm still building it.
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2019 — today
Co-Founder & CTO — AutoDS
Built the platform's architecture and engineering team from the ground up, alongside co-founders Lior Pozin and Ofir Bokobza.
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2017 — 2019
R&D Manager — Bridge Marketing
Led research and development in adtech and marketing technology.
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2015 — 2017
Mobile Lead — oneAudience
Led Android & iOS SDK development and developer integrations.
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Age 13
First lines of code
It stuck.