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Sara Royf
LinkedIn Coach & Consultant
Teaches consultants and service businesses to win clients on LinkedIn through real relationships — no ads, no cold pitching. Creator of Leads on LinkedIn.
Meet Sara →royf.com · Tel Aviv
The Royf Family
Michael, Sara, Liam, and Quentin — a family name that means healer. This is home base for what we make, who we are, and where we come from.
Who we are
Partners first
Michael and Sara met at a camp in Steamboat Springs, Colorado, in 2015, and married in 2023. They're raising a son, Liam, and a dog, Quentin, in Tel Aviv — partners and parents long before they were entrepreneurs.
What they build
Two entrepreneurs, two businesses
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Michael Royf
Co-Founder & CTO, AutoDS
Coding since 13. Co-founded AutoDS, the dropshipping automation platform used by 1.8M+ sellers — acquired by Fiverr in 2024. Still shipping.
Meet Michael →“Royf” comes to us through Yiddish from the Hebrew רופא — rofe, “healer.” Somewhere back down the line, our family fixed people. These days we mostly fix software and sales funnels, but we like to think the instinct is the same. — The name behind the domain
The tree
Every family is a long story
The newest chapter arrived in December 2024. The older chapters are still being gathered — that's half the point of this site.